tbh – true beautiful honest
tbh – true beautiful honest is our first multi-dimensional permanent hair color that creates authentic color results as close to natural hair color as it gets.
Illuminating the hair's natural highs and lows, tbh – true beautiful honest hair color adds shimmering tones for a healthy glow with a natural shine. We use natural ingredients where possible and the remaining have been carefully selected for performance, to provide a truly personalized service.
It is truly unique.
It is beautifully authentic.
It is genuinely honest.
It is tbh – true beautiful honest