The Perfect Blonde Purple Toning Shampoo helps neutralize unwanted yellow tones in the hair while brightening, providing moisture, adding shine and reducing breakage.

FEATURES

Banishes brassiness and brightens blondes!
Gently cleanses, purifies and neutralizes unwanted yellow tones to reveal brighter strands
Adds strength
Adds shine

HOW TO USE

Apply a quarter-sized amount to wet hair and lather. Rinse. Repeat if additional toning is desired. For added moisture and tonality, follow with The Perfect Blonde Conditioner.