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Joico Color Intensity Semi Permanent Direct Dye 118ml

Joico Color Intensity Semi-Permanent System gives you the power to create vivid, on-trend, insanely intense shades.

Color Intensity can be applied straight from the tube, or combined in endless combinations. Each hue offers a range of intensities from extreme to moderate to less intense.

Ideally applied to pre-lightened hair, results from these highly-pigmentized semi-permanents can last up to 8 shampoos, depending on hair's condition and porosity. And like all Joico Color, Color Intensity reconstructs as it colors, thanks to Joico's exclusive Quadramine Complex. Hair emerges shiny, healthy and manageable.

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